Author: Jain McGuigan

How to Plan and Set Up Your Marketing Budget

I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.

Which is perfectly understandable – it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make.

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How to Write an Elevator Pitch

I am one of those small business owners who has never bothered much with the traditional business processes. However, as the business has grown, I have started to find that the processes and business tools that business owners always talk about are becoming more and more necessary.

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Jain McGuigan, Author at Refract Marketing