I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.

Which is perfectly understandable – it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make.

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Deal of the day websites are becoming extremely popular in South Africa and are opening up new brand awareness marketing opportunities for SA brands. More and more of our clients are asking about this option, so here are some of the essential points you should know when marketing with…

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I am one of those small business owners who has never bothered much with the traditional business processes. However, as the business has grown, I have started to find that the processes and business tools that business owners always talk about are becoming more and more necessary.

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Yesterday, the 19th of April 2012, Jain Mc Guigan from the Chocolate Shoebox team gave a presentation at the Intelligex Social Media Conference. She spoke on how to develop engaging content for social media, a question on a lot of people’s minds. Check out the presentation below.

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