Tag: budgets

How to Plan and Set Up Your Marketing Budget

I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.

Which is perfectly understandable – it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make.

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