If you’ve never ventured into the world of digital advertising, it can be hard to know where to get started with Facebook ads. You’ve heard that they can be really successful, and relatively cheap, but what about all the technical stuff that you don’t understand? This great presentation from XPLAIN…

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Deal of the day websites are becoming extremely popular in South Africa and are opening up new brand awareness marketing opportunities for SA brands. More and more of our clients are asking about this option, so here are some of the essential points you should know when marketing with…

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I have a friend. This friend works at a fairly well-known South African digital publication in the sales department. The other day he told me that he had a small client who had spent R3500 on advertising in their weekly newsletter, and as with most of their clients, had just not seen any results.

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