5 Things You Need to Know Before Buying a Website
We are often approached by clients who know they need a website but who know nothing about what this actually entails or what to expect
Tag: online marketing
What a Website Really Costs
There are a number of things I try to explain to both potential and existing clients whenever embarking on a new web project. The most
How to Develop a Social Media Content Strategy
A lot of our clients come to us with the idea that they want to improve their interaction on their social platforms but they just
Facebook Ads Best Practices
If you’ve never ventured into the world of digital advertising, it can be hard to know where to get started with Facebook ads. You’ve heard
OMG – Tips for Kickstarting Your Online Marketing
OMG – Online Marketing Guide is a series of presentations designed by Chocolate Shoebox to help you in your online marketing. These tips will help
How to Use Hashtags in Your Social Media Marketing
The term hashtag has become a universally used word. But do you actually know what hashtagging means and how you can use it properly in your marketing?
Social Media Examiner has put out this really great article on how to make sure your hashtags are done properly.
5 Tips for Marketing with Groupon
Deal of the day websites are becoming extremely popular in South Africa and are opening up new brand awareness marketing opportunities for SA brands. More
Content Marketing for B2B
Content Is King! This infographic from www.blueglass.com highlights the growth and innovation in content marketing. “There’s no denying the rise of content marketing, and its emergence
Social Media Do’s and Don’ts
Many businesses try to engage in social media but spend their time talking about their business rather than engaging with their community. They get poor results and can’t understand why their social media is ineffective.
There is one main point that these businesses have forgotten: social media is just that – social. It requires a certain etiquette and level of personality, just like any social situation in the real world.
Advertising Online for Small Businesses
I have a friend. This friend works at a fairly well-known South African digital publication in the sales department. The other day he told me that he had a small client who had spent R3500 on advertising in their weekly newsletter, and as with most of their clients, had just not seen any results.