If you’re doing social marketing, or thinking about starting in the social space, it’s essential to know which platforms are best suited to your business. Where is your target market engaging and which social platforms are they using? This infographic from Talooma will give you a good overview of…

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There are a lot of misconceptions floating around about social media. I often speak to clients who have some idea that they should be involved in the social space, but have certain ideas around the format that are quite simply wrong. I find myself counselling clients on the different aspects…

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A lot of our clients come to us with the idea that they want to improve their interaction on their social platforms but they just don’t know how. So we tell them what we tell everyone: interesting content that will help their customers and potential customers in some way. But…

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If you’ve never ventured into the world of digital advertising, it can be hard to know where to get started with Facebook ads. You’ve heard that they can be really successful, and relatively cheap, but what about all the technical stuff that you don’t understand? This great presentation from XPLAIN…

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OMG – Online Marketing Guide is a series of presentations designed by Chocolate Shoebox to help you in your online marketing. These tips will help you get your marketing started! OMG – Tips for Kickstarting Your Online…

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Many businesses like social media for brand promotion but won’t let their employees use it. There are definite risks involved in allowing employees to use social media, but since they are probably using it anyway some industries have chosen to use it to their advantage. Here is an interesting infographic on the stats of employees and social media.

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The term hashtag has become a universally used word. But do you actually know what hashtagging means and how you can use it properly in your marketing?

Social Media Examiner has put out this really great article on how to make sure your hashtags are done properly.

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Many businesses try to engage in social media but spend their time talking about their business rather than engaging with their community. They get poor results and can’t understand why their social media is ineffective.

There is one main point that these businesses have forgotten: social media is just that – social. It requires a certain etiquette and level of personality, just like any social situation in the real world.

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There are so many views around social media best practices that it can be hard to sift through the mess. How do you know that what you are doing in your social media is up to industry standards? Social Media Examiner has compiled a list of great social media…

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Yesterday, the 19th of April 2012, Jain Mc Guigan from the Chocolate Shoebox team gave a presentation at the Intelligex Social Media Conference. She spoke on how to develop engaging content for social media, a question on a lot of people’s minds. Check out the presentation below.

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