It’s all about perception

Your brand isn’t just about who you are or what you sell. It’s about your customers and your clients. It’s about relationships and service. It’s about perception.

Refract Marketing is a unique outsourced marketing solutions agency, based in Johannesburg, South Africa, specialising in changing the perceptions of brands. Through a range of marketing communications, we are focused on developing and implementing unique, cost-effective, to-the-point solutions tailored to your specific marketing and brand objectives.

No fancy lingo, no clutter, and no fuss: we believe simply in the power of great ideas and positioning them to build clients’ brands into significant assets across a broad spectrum of media. Our vision is to produce work that will ensure you continue to meet the needs of your customers and obtain value in return.

What’s in it for our clients?

The marketing landscape is changing and brands are being forced to change as well. New technologies and new customer attitudes towards marketing require new approaches. But not every company has the resources to keep up with the changes and implement their own ideas.

That’s where Refract Marketing comes in. We provide the resources and the ideas for integrated solutions across an array of marketing disciplines.

Our Marketing, Design, Digital and Events departments are built on innovation, expertise, experience and commitment. From strategy to execution, we go the distance and will work with our clients to develop great ideas. In everything we do, we strive to offer our clients value for money and a dazzling vision of their future.

Our History

In 2014, two complementary agencies came together to combine their ideas and skills; Chocolate Shoebox, specialising in marketing and media, and Pear Zoo, specialising in development and digital, merged to become Refract. This exciting venture allows us to provide more inclusive solutions for our clients.