Refract Blog

All the latest marketing resources and updates

I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.

Which is perfectly understandable – it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make.

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There are a lot of misconceptions floating around about social media. I often speak to clients who have some idea that they should be involved in the social space, but have certain ideas around the format that are quite simply wrong. I find myself counselling clients on the different aspects…

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If you’ve never ventured into the world of digital advertising, it can be hard to know where to get started with Facebook ads. You’ve heard that they can be really successful, and relatively cheap, but what about all the technical stuff that you don’t understand? This great presentation from XPLAIN…

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Content Is King! This infographic from www.blueglass.com highlights the growth and innovation in content marketing. “There’s no denying the rise of content marketing, and its emergence into the spotlight as a tactic that delivers results. While content marketing is nothing new, there are a variety of emerging mediums that…

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Many businesses try to engage in social media but spend their time talking about their business rather than engaging with their community. They get poor results and can’t understand why their social media is ineffective.

There is one main point that these businesses have forgotten: social media is just that – social. It requires a certain etiquette and level of personality, just like any social situation in the real world.

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